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THE INVISIBLE COFFEE SYSTEM

Published on March 23, 2026

OPEN TO PUBLIC

This issue goes beyond flavor, origin, and tradition to uncover the hidden structure shaping Ethiopian coffee.

From farmers to exporters, roasters to cafés, we explore a powerful question:
Who creates value in coffee — and who actually captures it?

Through deep analysis of export economics, roasting gaps, café profitability, cash flow realities, and value chain dynamics, this magazine reveals the system behind the cup  a system often unseen, but deeply influential.

This is not just a coffee magazine.
It is a structural investigation of power, profit, and the future of Ethiopian coffee.